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When I had the opportunity to review Khloe Karadashian and Emma Grede’s brainchild, Good American, I was ecstatic. I’ve been a fan of Keeping up with the Kardashians for years and am completely in awe of all the businesses the Kardashian/Jenner clan has launched.
Good American is a size-inclusive brand whose clothes are made to fit every woman. The brand’s tagline, “Made by women, for women. All bodies. All Sizes. No compromises,” is apparent in its offerings. Good American originally launched in 2016 with a collection of jeans ranging from sizes 00-24 and earned over $1 million in sales on its launch date (the most successful denim launch in history). Over the years the brand has expanded into clothing, swimwear, shoes, sleepwear, and athleticwear. The clothes are fashion-forward, yet incredibly comfortable — a balance few brands have been able to perfect.
After scouring the website for some time I decided to hit the basics — Good American’s signature sweat set and a nice ol’ pair of jeans. It’s easy to get overwhelmed by the amount of quality options on the site, but over the years I’ve learned that when in doubt, go for a neutral basic.
This sweatshirt is exactly what you would see a celebrity wearing in a paparazzi shot exiting Dogpound. It’s intentionally baggy, but still has a nice silhouette to it — and you can always size down if you’re looking for a slimmer fit. The cropped fit makes it perfect to pair with matching sweatpants or biker shorts. It’s made of a cotton knit, cozy terry fleece that feels high-quality and durable. I was worried that the shade I was sent wouldn’t look good on my skin tone, but it was extremely flattering once I tried it on. My only complaint is that I haven’t been able to wear it out much in Texas because the fabric is so thick.
Note: the sweatshirt isn’t a casual crop, but rather a when-you-raise-your-arms-everyone-can-see-your-bra cropped.
These sweats are soft, slouchy, and exactly what one reaches for at the end of a tiring day. They’re made from the same heavy-duty cotton knit, terry fleece that the sweatshirts are made of. Sweatpants have been my uniform of choice during the pandemic so it only makes sense to splurge on a quality pair. Design wise, they look exactly like a pair of Gildan sweats, but you’re paying for high quality and years of usage. I primarily wear mine to lounge around, but there are many different ways to style them: roll the cuff, pull them down to your waist, roll the waistband, or pair them with heels a la Kardashian style.
I have a slight case of body dysmorphia so I requested a size 2/M and they were way too loose on me. Thankfully, there’s a drawstring so I’m still able to wear them around the house. Just keep in mind that they run large. Now to get an actual boyfriend…
Let me preface this by saying that I’m someone who hates jeans—they’re often uncomfortable, fit poorly, and shrink in the wash. But, that was before Good American sent me these jeans made of 99% cotton and 1% elastane. The fabric is durable, yet stretchy, but not in a tacky-jeggings sort of way. These jeans allow you to sit down and enjoy a good meal without needing to undo the top button. They don’t dig into your skin, but they also aren’t baggy when you walk around. I even debated wearing them on the plane.. A PLANE!
These are model off duty jeans, sans the need to be a model. Good American offers sizes 00-24, showcasing the ethos of the brand in its offerings. Plus, each pair is made with GA’s signature Always Fits technology, which allows the garment to stretch up or down one size.
I’ll admit that there was a part of me that was hesitant about Good American — how well could a celebrity co-founded brand really be? I could not have been more wrong. Good American is a quality brand whose elevated basics make getting ready a breeze. The idea that being comfortable means looking sloppy is a thing of the past, thanks to brands like Good American.
I feel good wearing a brand whose ethos is centered around making women feel comfortable in their own skin. No more squeezing into uncomfortable jeans that leave you unable to breathe, or buying cotton shirts that shrink after one wash. Invest in yourself by investing in a wardrobe that allows your body to fluctuate without any guilt or shame, and can withstand hundreds of thousands of washes. I might even argue that my items are more comfortable now than when they arrived.