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Few things make me smile like a fresh bouquet. The colorful arrangements accompanying a sunny day, the buds waiting a few days before bursting at their fullness, the conversation with my local florists or neighbors on my walk home asking where did you get these? Walking around with a fresh bouquet is a lot like walking a cute dog; people want to stop and admire them, and most days I don’t mind the attention. Like many people in the pandemic, I committed to the discipline of having fresh flowers in my home, a certainty I could provide in an otherwise uncertain time. Apparently, there are some scientific benefits to the habit I’ve developed.
No really, they are. For years, researchers have linked the act of receiving flowers and the reduction of stress, improvement of overall mood, as well as increase of intimacy between people. Experts at Psychology Today explain that neurologically, flowers trigger the release of chemicals that signal happiness to our brains.
Researchers have linked the act of receiving flowers and the reduction of stress, improvement of overall mood, as well as increase of intimacy between people. Experts at Psychology Today explain that neurologically, flowers trigger the release of chemicals that signal happiness to our brains.
Allow me to nerd out for a moment. In 2005, Psychology professor Dr. Jeannette Haviland-Jones of Rutgers University conducted a ten month study examining people’s response to receiving flowers. The results of her study indicate that compared to other gifts, namely candles and fruit baskets, those who receive flower arrangements are more likely to demonstrate a “true” or “excited” smile, a genuine involuntary response, as opposed to a “polite” smile, one that often can be forced or smaller in scale.
Interestingly enough, consumer trends show that individuals experience a higher sense of happiness from gifting flowers as opposed to receiving them. When I think about it, that makes a lot of sense. As much as I love having fresh flowers at home, I love the feeling of seeing my roommate react when she comes home to an unexpected bundle of blooms on our kitchen table.
For friends of mine who live outside of walking distance to my apartment or one train ride away, I’ve considered sending some serotonin in a box via a floral delivery service as a token of love for our friendship. If you have had a similar thought lately, here’s how The Bouqs Company can help us both.
Launched in 2012, The Bouqs Co. continues to provide quality, beautiful flowers with community in mind. Co-founders, former flower farmer Juan Pablo Montufar and brand builder John Tabis, recognized the need for an environmentally conscious approach to the floral market. Their approach: people first. By working directly with farmers, they cut out the wholesale aspect of the market, resulting in longer lasting flowers for all.
The Bouqs Co. partners with farmers who are committed to reducing toxic waste and recycling water. Most farms the brand works with in South America are Rainforest Alliance certified, meaning they exercise best practices to ensure environmental wellbeing and also employ strategies for addressing and accessing fair labor rights.
The Bouqs Co. partners with farmers who are committed to reducing toxic waste and recycling water. Most farms the brand works with in South America are Rainforest Alliance certified, meaning they exercise best practices to ensure environmental wellbeing and also employ strategies for addressing and accessing fair labor rights. Considering the fact that nearly half of the products grown in the floral industry die before they make it to sale, any efforts to produce less waste is something I can get behind.
In my digital window shopping, I came across several products that would make my loved ones smile, from tiny succulents with fun statement pots starting at $44 to gift sets from The Bouqs Co.’s collaboration with Sugarfina starting at $69. The Bouqs Co. also has a customizable subscription service for weekly, monthly, or somewhere in between for a 30% discount and free shipping on every order.
What initially drew me to The Bouqs Co. were the brand’s hybrid bouquets, an arrangement of flowers that also contain succulents that can be potted long after the flowers fade away that start at $54 a bouquet. My friend Chanel recently moved into her first big girl apartment, and the mixed arrangement of florals and succulents, starting at $38 with a subscription, was a great way to commemorate this new milestone in her life. Long after the original bouquet makes its way to the local compost, the bulb can live on after it is rooted in a pot. In a way, The Bouqs Co. is a gift that keeps on giving.
Flowers from The Bouqs Co. do not disappoint. The bulbs lasted me a solid two weeks, which means at their price point they have my local florist slightly beat. I am also now the proud owner of a mason vase, which I look forward to using as an iced coffee carafe as soon as I get a lid for it.
Overall, while I enjoy the ritual of creating my bouquet in person with my local florist and more importantly, taking the walk outside of my apartment to get them, I am more likely to use a flower delivery company like The Bouqs Co. to send my friends from far away a nice reminder that I am thinking about them. After all, I’d do anything to help my friends stop and smell the roses. Or the irises. Or the peonies. Or the lilies. Or the---well, you get the point.